Projects

Assessing the strength (fame) of the brand, knowing the location of stores, studying the target audience and their preferences. Satisfaction.

Segmentation of the target audience, selection of financially intensive segments and study of their preferences, sensitivity to price, attitude towards competitors.

Assessment of the market share of the gas station network in all regions of presence as a whole and separately. Brand awareness assessment. Competitive analysis.

Confirmation of the slogan for the advertising campaign: “the best place to buy a fur coat” according to consumers and competitors.

Assessing brand awareness by region. Studying the preferences of the target audience and the criteria for their selection. Competitive analysis.

Tracking research: monthly study of the needs of the audience of individual stores, evaluation of store performance, loyalty.

Assessing brand strength (recognition). Portrait of the target audience and its media preferences (TV, radio, Internet). Marketing effectiveness assessment.

Forecasting demand for a new store direction: studying the demand of the target audience, its features. Factors of choice. Audience loyalty.

Assessment of satisfaction of retail network customers (loyalty program card holders) using the NPS method, reviews of individual stores.