IT Research

The key benefit from using the research results is monitoring the market situation, developing an IT solution to meet the needs of a changing market and the ability to influence sales.

Thanks to surveys and research in the IT field, it is possible to obtain information about the needs of the target audience, the pace and plans for digitalization of different segments and markets, which is important in rapidly changing markets, and about current alternatives in foreign markets.

And also about brand recognition, the visibility of advertising of new IT solutions and much more.

The minimum sample size for such projects is 100 questionnaires (when surveying narrow specialists) or 5 expert interviews (when collecting detailed information). The minimum period for surveying this quantity is 5 working days.

The cost of research in the IT field consists of the cost of data collection (questionnaires / interviews / other) and the cost of data analysis (usually no more than 10-15% of the cost of data collection)

The cost of data collection largely depends on the reach of the target audience.

A BCGroup specialist can calculate the cost of the project.

Research in the field of IT and digitalization / digitalization differs from research in other markets in that the dynamics of indicators are most often important here. It could be:

1. Awareness assessment;
2. Market structure, dependence on related IT solutions, laws, etc.;
3. Market interest in the IT solution and the priority of the problem being solved;
4. Monitoring sales volumes, purchasing plans, interest in alternatives and competitors;
5. Study of satisfaction with current solutions;
6. Determining the reasons for choosing IT solutions;
7. Testing materials for IT audiences and much more

IT audience surveys are conducted both online or less frequently by telephone (surveys, interviews) and in person (hackathons, focus groups, personal interviews).

Starting in 2020, we are adding big data to the analysis within our projects and research, which can significantly improve the quality of the final information and confidence in the decisions made by our clients.

Research in the field of IT, digitalization and digitalization are studies with different tasks and, accordingly, methods. But BCGroup’s work on this type of project is always structured as follows:

1. An NDA (confidentiality agreement) is signed between BCGroup and the company;
2. A BCGroup specialist agrees with the customer on the data collection method and tools;
3. BCGroup specialists collect data in a short time (from 5 working days);
4. Next, the BCGroup employee transfers the data array to the customer’s representative in Excel or SPSS format;
5. After 3-5 days, a BCGroup employee sends an analytical report to the customer, then makes additions if necessary.