Supermarket chain selling prepared food

Last year, the research agency BCGroup conducted a study of the supermarket delivery market.

The purpose of the study was to forecast demand for a new direction of one of the large ready-to-eat supermarket chains.

The following tasks were set for the study:

• assess the target audience’s demand for a new service and its features;
• evaluate the factors for choosing a place to buy ready-made food;
• assess the frequency of purchases of ready-made food;
• estimate the average purchase price of ready-made food;
• assess the loyalty of the target audience to the supermarket chain.

The data collection method used was a personal survey in a chain of stores. More than 1,500 people took part in the survey.

For privacy reasons, we cannot provide specific brands and numbers.