Tracking studies

Surveys allow you to avoid making decisions under conditions of uncertainty. Having the results of the study, you are 99% likely to make the right decision.

Tracking studies are regularly repeated studies. This type of research allows you to track the dynamics of consumer or client satisfaction, brand awareness, loyalty level, market share and many other indicators.

Conducting tracking studies allows you to avoid significantly higher costs for large studies.

The minimum size of a representative sample for such projects per region is 400 questionnaires. By region we mean any territory for which separate analytics is required (this could be, for example, a city or country). In cases where it is necessary to separately consider and compare data from, for example, 2 cities, the minimum sample is 800 questionnaires. The minimum period for surveying this quantity is 1 business day.

The cost of one wave of tracking research consists of the cost of collecting a selected number of questionnaires (payment is taken only for fully completed questionnaires) and the cost of analytics (usually no more than 10-15% of the cost of data collection)

You can calculate the cost of one questionnaire yourself using our calculator (you will need to enter the number of open and closed questions in the questionnaire, quotas)

The cost of such a study is from 2000 £ (the cost is indicated for a minimum sample).

To conduct tracking research, exclusively quantitative methods are used: personal, telephone and online surveys. The most popular frequency of tracking studies is quarterly.

Most often, tracking research is used for the following purposes: - Tracking the level of satisfaction - Tracking brand awareness - Tracking the shares of market participants, including by segment - Tracking the effectiveness of advertising campaigns - Tracking the market capacity indicator, including by segment

BCGroup’s work on any tracking research is structured as follows:

1. A BCGroup specialist specifies the list of indicators that need to be monitored over time (satisfaction, awareness, market share, etc.);
2. A BCGroup specialist agrees with the customer on the final version of the survey questionnaire, frequency and form of reports;
3. An NDA (confidentiality agreement) is signed between BCGroup and the company;
4. For projects to track satisfaction levels: The company transfers contacts of current, former and failed clients to BCGroup for survey based on the expectation that the average response rate is about 30-40%;
5. BCGroup specialists conduct the survey in a short time (it is possible to survey up to 5,000 people per day);
6. Next, the BCGroup employee transfers the data array to the customer’s representative in Excel or SPSS format;
7. After 3-5 days, a BCGroup employee sends an analytical report to the customer based on the results of the next wave of tracking research (sample reports);

8. The study is repeated at an agreed frequency - it is carried out using the same questionnaire, the analytics are written in the same form, and a comparison of indicators with data from previous waves is provided.