B2B, B2G Survey of organizations

Key benefits from research

Surveys allow you to avoid making decisions under conditions of uncertainty. Having the results of the study, you are 99% likely to make the right decision.

Opportunities of the method

Telephone and online surveys of organizations (B2B research) are often used as a method of collecting information in projects to calculate market capacity/potential, calculate market shares, market saturation and attractiveness.

It is worth noting that the reach of this audience is, for many reasons, significantly lower than when surveying individuals. However, the information obtained is very important and often irreplaceable.

Sample size and timeline

The minimum size of a representative sample for a telephone survey of organizations is from 40-100 questionnaires per region. By region we mean any territory for which separate analytics is required (this could be, for example, a city or country). In cases where the number of audience contacts is sufficient, the minimum sample is 50 questionnaires. The minimum period for such a survey is 2 weeks.


The cost of surveying organizations consists of the cost of collecting a selected number of questionnaires (fees are charged only for fully completed questionnaires) and the cost of analytics (usually no more than 10-15% of the cost of data collection)

You can calculate the cost of one questionnaire yourself using our calculator (you will need to enter the number of open and closed questions in the questionnaire, quotas)

The cost of such a study is from 2000 £ (the cost is indicated for a minimum sample).

Sample report


Description of the approach

The most difficult thing when surveying organizations is the low reach of the target audience. During its work, BCGroup has accumulated a large number of specialists from various fields and industries in its panel (IT, accounting, marketing, finance, etc.) and continues to work on this. If there is no or insufficient survey panel, BCGroup conducts additional recruitment specifically for the project using its own call center, recommendations and other research methods.

This reduces data collection time and cost, and significantly increases project efficiency.

The research agency BCGroup collects up to 45,000 questionnaires monthly.

Process of research

  • BCGroup's work in conducting a survey of organizations is structured as follows:

    1. A BCGroup specialist clarifies the tasks that need to be solved using the survey and briefly analyzes the market;
    2. An NDA (confidentiality agreement) is signed between BCGroup and the company;
    3. A BCGroup specialist agrees with the customer on the final version of the survey questionnaire, the questionnaire is programmed in BCGroup’s own system;
    4. A BCGroup employee prepares a profile of the target audience for the survey and coordinates it with the customer;
    5. After this, the questionnaire is tested, if necessary, adjustments are made (order, wording of questions, list of answers to closed questions);
    6. BCGroup conducts a survey in a short time (it is possible to survey up to 1000 employees of organizations per day, the duration depends on the reach of the audience);
    7. Next, the BCGroup employee transfers the collected data array to the customer’s representative in Excel or SPSS format;
    8. After 3-5 working days, a BCGroup employee sends an analytical report to the customer based on the results of the analysis of responses to a survey of organizations (sample reports)

How to start?

Just send us a request using any of the forms. A BCGroup specialist will draw up a proposal by the end of the working day.

Send a request