Market overview by key indicators
Market overview by key indicators
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Key benefits from researchInformation about the market in which you operate or plan to enter is key when making decisions. When entering the market, the research will avoid risks, which means saving several million dollars. When working in the market, research will provide information on which direction to develop and an understanding of the financial horizon for your company. |
Opportunities of the methodOften a brief but insightful overview of the market in a particular region is required. Most often, this is in demand by potential investors or companies making a decision about a new distributor in the region or opening their own representative office. |
Sample size and timelineThe minimum size of a representative sample for surveys within the framework of such projects per region is 800 questionnaires. By region we mean any territory for which separate analytics is required (this could be, for example, a city or country). In cases where it is necessary to separately consider and compare data from, for example, 2 cities, the minimum sample is 1600 questionnaires. The minimum period for surveying this quantity is 1 business day. |
CostThe cost of a project to analyze market development in the region consists of the cost of desk research (depending on the market), collection of a selected number of questionnaires (fees are charged only for fully completed questionnaires) and the cost of analytics (usually no more than 15% of the cost of data collection) You can calculate the cost of one questionnaire yourself using our calculator (you will need to enter the number of open and closed questions in the questionnaire, quotas) The cost of such a study is from 2000 £ (the cost is indicated for a minimum sample). |
Sample report |
Description of the approachThis type of research uses both quantitative and qualitative marketing research. A complete market review carried out by BCGroup includes the following steps: 1. Overview of the region, overview of related markets that influence the market in question. Analysis of factors important for the company, such as the GRP of the region, its credit rating, investment attractiveness rating, per capita income of the population, the number of companies in the regional market, capacity and development trends of related markets; |
Process of research
BCGroup's work on the regional market review is structured as follows: 1. A BCGroup specialist clarifies the reasons that necessitated such research and briefly analyzes the market; |
How to start?Just send us a request using any of the forms. A BCGroup specialist will draw up a proposal by the end of the working day. |