Construction of a water sports palace
At the end of last year, the research agency BCGroup conducted a study of the demand for sports complex services.
The study included a number of tasks:< /p>
- assessment of the frequency of visits by the target audience to fitness clubs, swimming pools and gyms;
- estimate of the average monthly costs of receiving this type of service for children and adults;< /li>
- assessment of satisfaction with the quality and composition of services of the visited complexes;< /li>
- assessment of interest in new services as part of the water sports and entertainment complex.< /li>
The method of collecting information was an online survey among city residents who visit fitness rooms and swimming pools at least once a month. The sample population was 1,000 people.
The results of the study provided information for adjusting and supplementing the strategic plan for launching a sports complex.
For privacy reasons, we cannot provide specific brands and numbers.
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