Electrical products: cable trays and routes


For several years, the BCGroup research agency has been cooperating with one of the largest manufacturers of cable trays.

The purpose of a series of studies is to monitor market development, the company’s position in comparison with competitors, and assess the effectiveness of the company’s marketing activities.

The research objectives include:

  • assessment of market capacity in general and in individual regions;
  • competitive analysis: production capacity, warehouse location, size of customer base, financial indicators;
  • monitoring the assortment of manufacturers and importers;
  • price monitoring;
  • assessment of brand awareness (top-of-mind, spontaneous and induced).

Desk research, expert interviews and an online survey of organization specialists on the BCGroup panel are used as methods for collecting information. The survey involves supply and purchasing managers, heads of electrical installation organizations and other decision-makers on the purchase of electrical products at enterprises.

It is worth noting that the company is actively developing and is consistently among the top three leaders in the region.

For privacy reasons, we cannot provide specific brands and numbers.

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