Smoking population


Last year, the research agency BCGroup conducted a massive survey of the population on the topic of smoking.

The purpose of the study was to assess the population's attitude towards smoking.

Tasks that were set for the study:

  • identify the most popular types of smoking;
  • identify the reasons for smoking;
  • identify motives that would contribute to quitting smoking.
  • assess the level of brand awareness of tobacco and cigarette manufacturers.

A telephone survey was used as a method of collecting information. More than 3,500 residents took part in the survey.

For privacy reasons, we cannot provide specific brands and numbers.

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