Optical sights for hunting rifles

In 2024, the research agency BCGroup carried out a study whose purpose was to determine the strength of a well-known brand of optical sights on a gun.

Tasks that were set for the study:

• determine brand awareness, compare with competitors;
• study the criteria for consumer choice of sights for a gun;
• define a list of sources of information about brands of sights;
• tracking brand awareness indicator over time.

An online survey was used as a method of collecting information. The survey involved hunters aged 25 to 70 years who, over the past 2 years, had purchased an optical sight on a gun for themselves or as a gift.

The manufacturer monitors brand strength indicators over time.

For privacy reasons, we cannot provide specific brands and numbers.