Federal network of pharmacies

For more than six years, BCGroup has been conducting research in the pharmaceutical market. One of them was carried out last year for a federal network of pharmacies.

The purpose of this study was to study the characteristics of consumer behavior and test the advertising campaign.

Problems solved during the study:

• defining a portrait of the target audience;
• defining criteria for choosing pharmacies;
• assessment of the attitude of the target audience in marketing activity;
• testing of advertising campaign materials.

This type of research is usually carried out using qualitative methods, so the research agency BCGroup suggested choosing focus groups.

The study was conducted in a number of cities. Based on the results, important decisions were made regarding the marketing activities of the pharmacy chain, as well as for a single advertising campaign.

For privacy reasons, we cannot provide specific brands and numbers.