The largest shopping center in the city


Last year, a study was conducted on the launch of a new shopping center in one of the cities.

The main objectives of the study were to forecast our own and competitive traffic in the next 3 years, as well as assess the wishes of the target audience.

As part of the study, the following were assessed and determined:

  • level of recognition of shopping centers;
  • level of attendance and loyalty to shopping centers;
  • criteria for choosing shopping centers, as well as an assessment of the assortment of the brand portfolio and the composition of services;
  • portrait of the target audience.

The opinion of 2,000 people on the presented topic was collected through a survey. Today, the shopping center that ordered this research is the market leader in its city.

For privacy reasons, we cannot provide specific brands and numbers.

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